by Mary Crampton | Jul 15, 2019 | Brand Story, Business Development, Market Intelligence, Pricing Strategy, Sales and Marketing Strategy, Sales Growth, Uncategorized
How did you go with your pricing test from our last Magnify blog – Pricing Strategy – 10 ways to tell if your price is too cheap? Did you check through your quotes from last quarter, checking how many you’ve won? Was your price too high, too cheap, or just...
by Mary Crampton | Jul 1, 2019 | Business Development, Pricing Strategy, Sales Growth, Sales Management, Sales Strategy
How are your sales doing? You may have created an awesome business, but it’s not enough to deliver on sales success. Your pricing strategy, which can form part of your sales and marketing strategy, is key to growing your sales. Sell too high, and you could price...
by Mary Crampton | Apr 22, 2019 | Brand Story, Customer Aquisition, Customer Relationships, Customer Retention, Marketing, Sales Growth, Sales Strategy
It’s often said that your brand story is a sales tool. Tell your brand story well, and you’ve got your very own multi-functional, turbo-charged sales growth Power-Tool. Small businesses with a great brand story can create an incredible competitive advantage...
by Mary Crampton | Mar 25, 2019 | Customer Aquisition, Customer Relationship Management, Customer Retention, Lead Generation, NPS, Sales and Marketing Strategy, Sales Growth, Sales Management, Sales Pipeline, Sales Strategy
Do you know how much sales and marketing is really costing your business? More importantly – how are your sales measuring up? Even if you’re happy with your sales – are you as happy as you could be? This week’s Magnify blog explores some of the data analysis...
by Mary Crampton | Mar 14, 2019 | Customer Relationship Management, Customer Relationships, Data Insights, Sales Growth, Sales Management, Sales Pipeline, Sales Strategy
Did you check your sales pipeline after our blog last week? Do you have a sales pipeline to check? Whether or not you’ve got a structure in place to attract, qualify, nurture and convert leads into customers – you will still have something incredible that can give...
by Mary Crampton | Feb 18, 2019 | Business Development, Customer Relationships, Market Intelligence, New Business, Sales and Marketing Strategy, Sales Growth, Sales Strategy
Anyone who hires a new business development manager is serious about sales results. No company hires a sales professional just to tick boxes or fill desk space. You don’t need another friend around the water-cooler (although it’s always good if you like the folks...
