by Mary Crampton | Nov 22, 2020 | Sales Strategy
The Post COVID-19 landscape forms the backdrop for your 2021 Sales Strategy. This means lockdowns, vaccines and supply chains are likely to be topics of conversation for much of the year to come. All of this means more change, more uncertainty. This is the crucial...
by Mary Crampton | Jun 28, 2020 | Sales Strategy
Most days you’ll see at least one post on the internet asking if cold calling is dead. Interestingly, the question is always asked by someone outside the sales team. In the last decade, digital marketing has transformed sales and marketing, meeting the buyer...
by Mary Crampton | Mar 2, 2020 | Sales Strategy
Winning at sales is a lot like winning at Monopoly – an excellent board game for teaching us about how business (and life) works. To get your $200 in Monopoly money, you must pass ‘Go’. To confirm that sale, you must pass ‘No’. Why is...
by Mary Crampton | Dec 12, 2019 | Sales Strategy
Your Sales Strategy. With 2020 just around the corner, we’re heading into a new decade. December is an excellent time to start planning how you’ll grow your sales in the new calendar year ahead. 2020 also brings in a new decade. What are your business...
by Mary Crampton | Oct 10, 2019 | Sales Strategy
Do you have a sales strategy for Q3, your Christmas Quarter? With just under 11 weeks until the great NZ Christmas shut-down, business leaders need to have both short-term and long-term sales strategies. What’s your plan to grow sales and make the most of any...
by Mary Crampton | Jul 29, 2019 | Brand Story, Business Development, Pricing Strategy, Sales Strategy, Value-Based Selling
With our recent focus on Pricing Strategy, we’ve talked about how to tell if you’re too cheap, and also talked about how raising your price grows your sales. To raise your prices successfully, you need to demonstrate value. Which brings us to that critical...
