by Mary Crampton | Sep 16, 2019 | Business Development, Customer Insights, Data Insights, Digital Marketing, Magnify Sales Book Club, Sales and Marketing Strategy
Welcome to the first book review here for the Magnify Sales Book Club. If you’re too busy doing sales and marketing in your business, we hope this review gives you some top highlights from the sales and marketing business books that we’re going to review...
by Mary Crampton | Jul 15, 2019 | Brand Story, Business Development, Market Intelligence, Pricing Strategy, Sales and Marketing Strategy, Sales Growth, Uncategorized
How did you go with your pricing test from our last Magnify blog – Pricing Strategy – 10 ways to tell if your price is too cheap? Did you check through your quotes from last quarter, checking how many you’ve won? Was your price too high, too cheap, or just...
by Mary Crampton | Apr 5, 2019 | Business Development, Conferences and Events, CRM, Customer Aquisition, Customer Relationship Management, Sales and Marketing Strategy
Does your business attend Conferences and Events? How do you capture every drop of value from attending conferences and events, so that you grow your sales and your business? Even if you are happy with the results so far, are you getting the maximum ROI from your...
by Mary Crampton | Mar 25, 2019 | Customer Aquisition, Customer Relationship Management, Customer Retention, Lead Generation, NPS, Sales and Marketing Strategy, Sales Growth, Sales Management, Sales Pipeline, Sales Strategy
Do you know how much sales and marketing is really costing your business? More importantly – how are your sales measuring up? Even if you’re happy with your sales – are you as happy as you could be? This week’s Magnify blog explores some of the data analysis...
by Mary Crampton | Mar 4, 2019 | Business Development, Business Risk, Customer Aquisition, New Business, Sales and Marketing Strategy, Sales Pipeline
‘How’s business? How are your sales?’ – these are two questions give a quick pulse on your sales health. The bigger question really is ‘How’s your sales pipeline?’ First though – what exactly is a sales pipeline? In your business, your sales pipeline is essentially...
by Mary Crampton | Feb 18, 2019 | Business Development, Customer Relationships, Market Intelligence, New Business, Sales and Marketing Strategy, Sales Growth, Sales Strategy
Anyone who hires a new business development manager is serious about sales results. No company hires a sales professional just to tick boxes or fill desk space. You don’t need another friend around the water-cooler (although it’s always good if you like the folks...
