by Mary Crampton | Sep 16, 2019 | Business Development, Customer Insights, Data Insights, Digital Marketing, Magnify Sales Book Club, Sales and Marketing Strategy
Welcome to the first book review here for the Magnify Sales Book Club. If you’re too busy doing sales and marketing in your business, we hope this review gives you some top highlights from the sales and marketing business books that we’re going to review...
by Mary Crampton | Sep 2, 2019 | Business Development, Sales Pitch, Sales Training, Value-Based Selling
So, you thought this was a blog about sales. Why is there a picture of a cute baby eating? What does parenting have to do with sales? Actually, there are a lot of similarities. Mary Crampton shares: If you want your ideal clients to be seriously interested in what...
by Mary Crampton | Aug 13, 2019 | Business Development, Industry collaboration, New Business, Tenders and proposals
Sales can be very competitive. What do you do when you meet someone in your industry who has some similar skills to yourself (perhaps even better!) and is a great person too? When you get the opportunity to work on a project with them, you take it! Mary Crampton...
by Mary Crampton | Jul 29, 2019 | Brand Story, Business Development, Pricing Strategy, Sales Strategy, Value-Based Selling
With our recent focus on Pricing Strategy, we’ve talked about how to tell if you’re too cheap, and also talked about how raising your price grows your sales. To raise your prices successfully, you need to demonstrate value. Which brings us to that critical...
by Mary Crampton | Jul 15, 2019 | Brand Story, Business Development, Market Intelligence, Pricing Strategy, Sales and Marketing Strategy, Sales Growth, Uncategorized
How did you go with your pricing test from our last Magnify blog – Pricing Strategy – 10 ways to tell if your price is too cheap? Did you check through your quotes from last quarter, checking how many you’ve won? Was your price too high, too cheap, or just...
by Mary Crampton | Jul 1, 2019 | Business Development, Pricing Strategy, Sales Growth, Sales Management, Sales Strategy
How are your sales doing? You may have created an awesome business, but it’s not enough to deliver on sales success. Your pricing strategy, which can form part of your sales and marketing strategy, is key to growing your sales. Sell too high, and you could price...
