When William Zinsser wrote ‘On Writing Well’ in 1976, the target market was relatively small. It included journalists, editors, teachers, students...
Resources
Magnify Sales Book Club – Improve your sales skills now – ‘Selling is not optional’
One - What’s Special about this month’s book? ‘Selling is not optional’ challenges one of the biggest myths that many salespeople and business...
The buyer journey – why sales are like whales
Whatever industry you're selling in, there will be times when your buyer simply drops out of sight. In fact, they can sometimes disappear for so...
Magnify Sales Book Club – ‘Blue Ocean Strategy’ creates your uncontested market space
It's time for your strategic planning. Next month is January 2020. You have an incredible opportunity to dream, brainstorm and strategize for your...
Your strategic sales approach for 2020 – 8 ways to grow sales in the next decade
Your Sales Strategy. With 2020 just around the corner, we're heading into a new decade. December is an excellent time to start planning how you'll...
Magnify Sales Book Club – 2019 TIN Report showcases NZ’s flourishing Tech Sector
NZ's Tech Sector is big news. If you're a tech enthusiast, tech founder or work in the tech industry - check out this month's Magnify Sales Book. ...
Magnify Sales Book Club – ‘Sell Like Crazy’ and flood your business with sales
If you want to turbo charge your sales growth using your own website and some very cool digital marketing applications, this month's Magnify Sales...
Sales Strategy for Q3 Christmas Quarter – 11 keys to growing your sales
Do you have a sales strategy for Q3, your Christmas Quarter? With just under 11 weeks until the great NZ Christmas shut-down, business leaders need...
Magnify Sales Book Club – Get ahead of the competition by ‘Chasing the Insights’
Welcome to the first book review here for the Magnify Sales Book Club. If you're too busy doing sales and marketing in your business, we hope this...
Sales Strategy – Pricing Strategy – 12 ways you can demonstrate value to your customers
With our recent focus on Pricing Strategy, we’ve talked about how to tell if you’re too cheap, and also talked about how raising your price grows...