Mould Inspections Franchise Ltd (MINZ) provides mould testing and decontamination services for commercial and residential buildings with their team of professionally qualified mould assessors. This essential service helps clients maintain a safe, healthy environment for building occupants as part of their corporate responsibility. MINZ franchisees were looking for more support from the franchisor to convert leads into sales with targeted strategies to help secure business and grow their territories. The MINZ franchisor approached Magnify to craft a practical sales strategy and action plan, plus support the team with HubSpot CRM set up and training to improve their sales process.
Done right, fractional sales + business development expertise will
- Deliver clear, practical sales strategy for your team to action
- Grow more sales opportunities with a streamlined sales process and set up
- Increase CRM and data visibility across your customer journey and sales pipeline
Here’s what Mould Inspections Franchise Ltd had to say about working with Magnify.
“We were facing increasing pressure from our franchisees who were looking for more support from the franchisor in converting leads into actual sales. While we had marketing efforts in place, it became clear that there was a gap between generating interest and closing deals. Franchisees were looking for more targeted, effective strategies and practical support to help them secure business and grow their territories. That’s when we turned to Magnify, seeking expert guidance to bridge that gap and strengthen our sales processes.
We didn’t have any major concerns initially. The only consideration was the cost, but this was clearly outlined from the beginning, which helped manage expectations. Transparency around pricing gave us confidence moving forward.
I knew straight away that Mary would be great to work with. She came across as friendly, approachable, and down to earth, which made the decision easy. That personal connection and her genuine attitude gave me confidence that we’d work well together and achieve positive results.
Working with Magnify has been a valuable exercise in analysing what our company truly has to offer. One of the key outcomes has been the setup of HubSpot, which has allowed us to better track enquiries and streamline our process. The improved enquiry system has made it much easier for both us and our franchisees to manage leads and follow up effectively.
Three benefits we’ve seen from working with Magnify are:
- Supportive and Responsive Team– Mary is always approachable, quick to respond, and genuinely invested in helping us succeed.
- Fresh Perspective– Magnify provided valuable insights and ideas that helped us look at our business in new ways and identify opportunities for growth.
- Accountability and Structure– Regular check-ins and clear action steps helped keep us on track and ensured progress was being made consistently.
What I like most about Magnify’s service is the personalised approach.
I would recommend Magnify to other franchisors, small business owners, or anyone looking to strengthen their marketing and sales systems. Your ability to provide practical, tailored support — especially when it comes to lead management and improving internal processes — makes you a great asset to any business wanting to grow with clarity and structure.
Mary was the key factor in choosing to work with Magnify. She’s incredibly down to earth, friendly, and genuinely helpful. From the very beginning, she made the process feel approachable and supportive. Working with someone who truly understands, and cares has made all the difference.”
Nicky Dorrington
Director
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When you plug in a flexible sales resource, it’s easy to get the right level of support to develop your sales strategy, implement sales process improvements and get your CRM set up for sales growth.
Magnify specialises in outsourced, fractional sales and business development, especially for busy B2B founders with a high value offering.
Set up your sales strategy, CRM, and sales process to grow your sales revenue – without the hassle of hiring or finding the time to do it in-house.
Whether you’ve got a sales team or you’re new to CRM, get the visibility you need across your sales pipeline and sales data.
And if you need fractional business development for a specific project, we’ll work inside your HubSpot CRM as part of your team to support your business growth.