by Mary Crampton | Apr 22, 2019 | Brand Story, Customer Aquisition, Customer Relationships, Customer Retention, Marketing, Sales Growth, Sales Strategy
It’s often said that your brand story is a sales tool. Tell your brand story well, and you’ve got your very own multi-functional, turbo-charged sales growth Power-Tool. Small businesses with a great brand story can create an incredible competitive advantage...
by Mary Crampton | Apr 5, 2019 | Business Development, Conferences and Events, CRM, Customer Aquisition, Customer Relationship Management, Sales and Marketing Strategy
Does your business attend Conferences and Events? How do you capture every drop of value from attending conferences and events, so that you grow your sales and your business? Even if you are happy with the results so far, are you getting the maximum ROI from your...
by Mary Crampton | Mar 25, 2019 | Customer Aquisition, Customer Relationship Management, Customer Retention, Lead Generation, NPS, Sales and Marketing Strategy, Sales Growth, Sales Management, Sales Pipeline, Sales Strategy
Do you know how much sales and marketing is really costing your business? More importantly – how are your sales measuring up? Even if you’re happy with your sales – are you as happy as you could be? This week’s Magnify blog explores some of the data analysis...
by Mary Crampton | Mar 4, 2019 | Business Development, Business Risk, Customer Aquisition, New Business, Sales and Marketing Strategy, Sales Pipeline
‘How’s business? How are your sales?’ – these are two questions give a quick pulse on your sales health. The bigger question really is ‘How’s your sales pipeline?’ First though – what exactly is a sales pipeline? In your business, your sales pipeline is essentially...
by Mary Crampton | Feb 11, 2019 | Business Development, Corporate Sales, Customer Aquisition, New Business, Sales Strategy
One of Mary’s personal sales war stories Has anyone got a good sales war story? A story of a challenging sale that you weren’t sure you could win, yet somehow found a way through? After watching ‘They Shall Not Grow Old’ at the movies on Waitangi Day, I got to...
by Mary Crampton | Feb 4, 2019 | Customer Aquisition, Customer Relationships, Sales and Marketing Strategy, Sales Strategy
It’s February. You’ve done a whole lot of sales strategy and planning (or at least thought about it!) You know where you’re headed and have a plan to get there. What tactics do you have planned? These are the actions that are going to work together to create sales...
