by Mary Crampton | Sep 2, 2019 | Business Development, Sales Pitch, Sales Training, Value-Based Selling
So, you thought this was a blog about sales. Why is there a picture of a cute baby eating? What does parenting have to do with sales? Actually, there are a lot of similarities. Mary Crampton shares: If you want your ideal clients to be seriously interested in what...
by Mary Crampton | Jul 29, 2019 | Brand Story, Business Development, Pricing Strategy, Sales Strategy, Value-Based Selling
With our recent focus on Pricing Strategy, we’ve talked about how to tell if you’re too cheap, and also talked about how raising your price grows your sales. To raise your prices successfully, you need to demonstrate value. Which brings us to that critical...