by Mary Crampton | Apr 22, 2019 | Brand Story, Customer Aquisition, Customer Relationships, Customer Retention, Marketing, Sales Growth, Sales Strategy
It’s often said that your brand story is a sales tool. Tell your brand story well, and you’ve got your very own multi-functional, turbo-charged sales growth Power-Tool. Small businesses with a great brand story can create an incredible competitive advantage...
by Mary Crampton | Jan 28, 2019 | Customer Aquisition, Customer Relationships, Marketing, Sales and Marketing Strategy, Sales Strategy
Have sales in your business been impacted by the slow trickle back to work after your clients disappeared for their summer holidays? It’s certainly more challenging to progress sales with the decision-makers absent. This last week in January is loaded with...
by Mary Crampton | Jan 14, 2019 | Marketing, Sales, Sales and Marketing Strategy, Sales Strategy
Do you have a sales strategy that works for January? In Australia and New Zealand, January can be a challenging month for sales. Christmas and New Year plus the long summer school holidays make it challenging for sales people to confirm purchases with...
by Mary Crampton | Jan 6, 2019 | Marketing, Sales, Sales and Marketing Strategy, Sales Strategy
Do you have a plan to grow sales in 2019? What’s your BHAG – your Big Hairy Audacious Goal for sales this year? Have you articulated what you want? Did you map out where you’d like to be this time next year? If you don’t make the time to dream big for your...
by Mary Crampton | Dec 19, 2018 | Marketing, Sales, Sales Strategy
Sales is about your customer making a choice for your business, from all the available options. For your customers to make a sales choice for your business, they must have a clear sense of why you are different, better, more fun, easier to deal with, etc. Your...
by magnify_idefog | May 21, 2018 | Marketing
Did you watch Prince Harry and Meghan Markle’s wedding on Saturday 19 May? Were you at one of the famous wedding parties, toasting the happy couple from the other side of their world? A magnificent wedding calls for a spot on the Magnify blog. Here are 12 Sales and...
